The press takes another hit

I have no idea which is more pathetic and disgusting: that Armstrong Williams accepted money from the Bush adminstration in exchange for his "opinion" of their education plan; or that the Bush administration actually paid someone (with US taxpayer funds) to play shill and spread their propaganda while pretending that it was just his opinion. Either way, just when I think that these sleazoids can't sink any lower, they manage to surprise me.

White House paid commentator to promote law

By Greg Toppo, USA TODAY

Seeking to build support among black families for its education reform law, the Bush administration paid a prominent black pundit $240,000 to promote the law on his nationally syndicated television show and to urge other black journalists to do the same.

The campaign, part of an effort to promote No Child Left Behind (NCLB), required commentator Armstrong Williams "to regularly comment on NCLB during the course of his broadcasts," and to interview Education Secretary Rod Paige for TV and radio spots that aired during the show in 2004.

Williams said Thursday he understands that critics could find the arrangement unethical, but "I wanted to do it because it's something I believe in."

The top Democrat on the House Education Committee, Rep. George Miller of California, called the contract "a very questionable use of taxpayers' money" that is "probably illegal." He said he will ask his Republican counterpart to join him in requesting an investigation.

The contract, detailed in documents obtained by USA TODAY through a Freedom of Information Act request, also shows that the Education Department, through the Ketchum public relations firm, arranged with Williams to use contacts with America's Black Forum, a group of black broadcast journalists, "to encourage the producers to periodically address" NCLB. He persuaded radio and TV personality Steve Harvey to invite Paige onto his show twice. Harvey's manager, Rushion McDonald, confirmed the appearances.

Williams said he does not recall disclosing the contract to audiences on the air but told colleagues about it when urging them to promote NCLB.

"I respect Mr. Williams' statement that this is something he believes in," said Bob Steele, a media ethics expert at The Poynter Institute for Media Studies. "But I would suggest that his commitment to that belief is best exercised through his excellent professional work rather than through contractual obligations with outsiders who are, quite clearly, trying to influence content."

The contract may be illegal "because Congress has prohibited propaganda," or any sort of lobbying for programs funded by the government, said Melanie Sloan of Citizens for Responsibility and Ethics in Washington. "And it's propaganda."

White House spokesman Trent Duffy said he couldn't comment because the White House is not involved in departments' contracts.

Ketchum referred questions to the Education Department, whose spokesman, John Gibbons, said the contract followed standard government procedures. He said there are no plans to continue with "similar outreach."

Williams' contract was part of a $1 million deal with Ketchum that produced "video news releases" designed to look like news reports. The Bush administration used similar releases last year to promote its Medicare prescription drug plan, prompting a scolding from the Government Accountability Office, which called them an illegal use of taxpayers' dollars.

Williams, 45, a former aide to U.S. Supreme Court Justice Clarence Thomas, is one of the top black conservative voices in the nation. He hosts The Right Side on TV and radio, and writes op-ed pieces for newspapers, including USA TODAY, while running a public relations firm, Graham Williams Group.

This isn't just a problem for Williams and the Bush adminstration. I know that this guy doesn't claim to be a journalist, and clearly his career is over (or at least it should be), but he's been a talking head and/or columnist for just about every "news' organization in the nation. Will any of these stations or papers feel the need to respond to this additional evidence that more and more, rather than delivering real news, they are just spitting out White House talking points and pretending that dumbed-down infotainment is legitimate news? 2004 was, among other things, the year when traditional American news outlets lost their credibility and 2005 is so far looking even worse. Is it any wonder that newspapers and TV news are both seeing their readership and ratings flounder?

UPDATE: Armstrong got canned by Tribute Media Services. And in a convergence of America's greasiest media sleazoids, Williams appeared on CNN with Robert Novak today. Oh, and he's not giving the money back. Full text on the other side of the jump.

Armstrong Williams Column Axed by TMS

By Dave Astor

Published: January 07, 2005 8:45 PM ET

NEW YORK Tribune Media Services (TMS) today terminated its contract with columnist Armstrong Williams, effective immediately. But Williams told E&P tonight that he plans to continue his feature via self-syndication.

TMS' action came after USA Today reported this morning that Williams had accepted $240,000 from the Bush administration to promote the No Child Left Behind education-reform law on his TV and radio shows. E&P subsequently reported that Williams had also written about NCLB in his newspaper column at least four times last year.

In a statement, TMS said: "[A]ccepting compensation in any form from an entity that serves as a subject of his weekly newspaper columns creates, at the very least, the appearance of a conflict of interest. Under these circumstances, readers may well ask themselves if the views expressed in his columns are his own, or whether they have been purchased by a third party." (Full text of the statement is available at the end of this story.)

John Twohey, vice president of editorial and operations at TMS, told E&P tonight that terminating the contract "wasn't a close call" after he and four other senior TMS executives discussed the matter.

"I understand the decision," Williams said when reached by E&P. He also said he would not be returning the $240,000.

Williams said the $240,000 in payments were made to promote NCLB as part of an advertising campaign on his syndicated "The Right Side" TV show and that this ad campaign was disclosed to the show's viewers. But he acknowledged that the payments weren't disclosed to other audiences, including readers of his newspaper column. Williams also acknowledged that he mentioned NCLB in some of his 2004 columns, but he said he didn't make NCLB a "centerpiece" in them.

The columnist plans to start trying to self-syndicate his feature this Monday. How many of his nearly 50 newspaper clients does he think will keep the feature? "That remains to be seen," Williams replied. "But I always feel I can sell my product better than anyone else."

He added: "I'm wounded now, but, guess what, wounds heel."

Williams also discussed the matter during an appearance today on CNN's "Crossfire" with Paul Begala and Robert Novak (who has faced ethics questions of his own after outing an undercover CIA agent in his Chicago Sun-Times/Creators Syndicate column).

According to a CNN transcript, Williams said: "This has been a great lesson for me. I apologize. ... I should be criticized, and I crossed some ethical lines. I've learned from this. It will never happen again."

Bryan Monroe, vice president-print for the National Association of Black Journalists and an assistant vice president-news at Knight Ridder, said in a statement: "I thought we in media were supposed to be watchdogs, not lapdogs." Monroe, speaking before TMS terminated Williams, added that while Williams "has long since abandoned any pretense of being a journalist, his actions still taint those who share the values and ethics of journalism, no matter what color you are."

Meanwhile, Democratic leaders in the U.S. Congress sent President Bush a letter that mentioned the $240,000 payment to Williams. The letter said: "Covert propaganda to influence public opinion is unethical and dangerous."

The full text of the TMS statement:

"Tribune Media Services (TMS) today informed Armstrong Williams that it is terminating its business relationship with him effective immediately. After several conversations with Mr. Williams today in which he acknowledged receipt of $240,000 from the U.S. Department of Education (DOE), TMS exercised its option to discontinue distribution of his weekly newspaper column.

"The fact that Mr. Williams failed to notify TMS of his receipt (through the Ketchum public relations agency) of payments from the DOE is a violation of provisions in his syndication agreement with TMS. The agreement requires him to notify TMS when 'a possible or potential conflict of interest arises due to the subject matter of (his columns) and the social, professional, financial, or business relations of (Mr. Williams).'

"We accept Mr. Williams' explanation that these payments by Ketchum on behalf of DOE were for advertising messages broadcast on his radio and TV shows. Nevertheless, accepting compensation in any form from an entity that serves as a subject of his weekly newspaper columns creates, at the very least, the appearance of a conflict of interest. Under these circumstances, readers may well ask themselves if the views expressed in his columns are his own, or whether they have been purchased by a third party."

Dave Astor (dastor@editorandpublisher.com) is a senior editor at E&P.