And it's not even a word.
"Churches," the plural of "church," or "church's," the possesive of "church" are both words, but "churchs" is neither. I don't even know how to say "churchs" -- should one pronounce "church" followed by a hiss, sounding something like a word that leaks? There's only one syllable there, so options are limited as far as pronounciation is concerned.
Did the people who designed, approved and made this sign do it with the knowledge that it's not really a word? Was this supposed to be some sort of stylistic thing? Or did the approval process go through a whole series of people who were oblivious to an error? Someone has since decided that the name of the franchise should be the possesive of "church" -- I checked their web site and they do indeed have an apostrophe in their logo there -- did they realize their error after they'd paid for all those signs, but come up with a cost/benefit analysis that justified leaving the error up there for everyone to see? How much money did they waste on branding and then get stuck with a logo that needs to be replaced asap? Did someone take the fall for this disaster? Is it possible to get insurance that will cover losses due to grammatical illiteracy?
Does anyone else out there consider these sorts of things while you're trapped behind the wheel of a car?
5 comments:
I think you and the wife would get along famously. A popular irk in our household (or car rides) is that of signs on mailbox stands that purport to identify the family that lives there, but, alas, include an extraneous bit of possessive punctuation.
If only all of the apostrophes from "The Anderson's"-endowed signs could be donated to all the Churchs Chicken franchises.
This brings to mind a great quote that I first encountered on Usenet (I'm not sure who said it):
Contrary to popular belief, the apostrophe does not mean "Look out, here comes an 's'!"
Dayum, that's ugly. And wrong. But I know where the apostrophe went. It's in Norway and is trying to anglicize our possessive.
Just a theory: Perhaps the "ch" at the end is meant to be read as a "k" sound, as in "Churks." It's the only way I can make this work...
Incidentally, has anyone ever noticed the sign on an employment agency in Brainerd that reads "Job's, Job's, Job's?" Do you suppose that the agency is owned by the Biblical Job?
Again, just trying to give them the benefit of the doubt...
yes. it's this kind of crap that takes over my mind while driving as well ... Other than that ... oh,my.
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